Bollywood produced nearly 2,000 films last year
Bashko industries is located in Maharashtra state, in southwestern India, where they produce grey castings and ductile iron castings for export all over the world. Bashko was founded in 1994 by men who had been in the foundry business since 1947. Their longevity in the business is attributable to constant attention to quality, customer satisfaction, and investment in technology and human resources. Bashko manufactures castings for the automobile industry, valve industry, engines and compressors. The range of countries to which they export extends all the way to Europe and the United States, where they compete with the best in the world.
Bollywood is now a Century-old Tradition
The State of Maharashtra, is also home to the sprawling city of Mumbai, the seat of the Indian film industry, known popularly as Bollywood. Even people who have never seen an Indian film are aware of Bollywood, with its famous songs, dances, pageantry and silk. Just like Hollywood (the Indian word comes from a combination of Hollywood and Bombay, and was coined in the 1970’s), the first Indian films were silent. Today, India produces more than twice as many films as its nearest competitor, the United States. Bollywood celebrated 100 years in 2013, and has a fascinating history.
The first full length movie from India was made in 1913 and, as in Shakespeare’s Globe Theatre, men played both the male and female characters. The early films tended to depict historical events or deities from Hinduism, or occasionally classical literature. Other common themes were taken from traditional Indian folk theatre. With the advent of talkies in 1931 and the introduction of a wider range of subject matter, Indian films became more popular and cinemas became much larger.
The end of WWII brought a lot more than just independence for India. It also marked a turning point in the industry, as movies became more and more serious, tackling important social industries and providing a more realistic image of current Indian affairs. Genuine movie stars also came into being. The exuberance of the new nation was reflected in increased ticket sales and the development of a mature, vibrant movie industry.
In India, the type of movie that Westerners would consider “Bollywood” is called Masala. Masala arose as a genre in the 1970’s, and could best be characterized as a mix of genres including action, comedy, and melodrama with the obligatory song and dance numbers. Music takes a prominent role, with composers for the Indian cinema becoming as important as actors and directors. It was formulaic, but it was also cheap escapism, and audiences loved it.
Located to the east of Mumbai, in Sangli, the founders of Bashko were learning their trade at the same time that India was gaining its independence and Bollywood was coming into its own. Although the work they do is far removed from the glamour of the movie making industry, it is incredibly important to the economy of India. Foundries produce eight times the volume of sales as the entire Indian movie industry and employ many more people.
Quality Requires Investment
In order to produce world class products, Bashko has invested in world class technologies. In their manufacturing facilities, precision equipment is computer controlled, operated by continually trained staff, and supervised by engineers from top schools. Whatever the customer’s needs, Bashko has the equipment and personnel to satisfy. As proof, grey castings provided by Bashko conform to IS:210:1993, IS:6331:1986, DIN EN 1561:1997, ISO 185:1988 & ASTM A48/A 48M-03, ASTM A126-04, and ASTM A159-83, while ductile iron castings conform to DIN EN 1563:1997, IS 1865:1993, ISO:1083 and DIN EN 1561:1997; and A 536-84, A 395/A 395 M - 99.
Also, all exports to the European Union conform to Pressure Equipment Directive 97/23/EC and/or ADM2000-Merkblatt WO for above Grades from TUV NORD Germany.
Bashko has implemented a written Quality policy with the specific goals of complete customer satisfaction and longevity of business relationships by providing customer needs on time. Bashko measures what it does according to the parameters of reduction of defects, on time delivery, reduction of customer complaints, reduced manufacturing tolerances, and active learning goals for all personnel. The result of continuous measurement is continuous improvement as issues are identified before they become problems and corrected before they become habits.
Although processes are treated holistically, each component of the manufacturing process is rigorously evaluated. For metals testing, for instance, Bashko has its own Electronic Ferrolab, a complete chemical laboratory, a microstructure polishing machine and microscope with image analyzer, and a Belec-Germany spectrometer. Sand is tested in the sand testing laboratory where compression, permeability, mould hardness, moisture and compactibility are constantly monitored to provide the most uniform castings possible.
Quality control at Bashko continues post manufacture in materials parameters such as hardness, tensile strength and impact resistance in addition to industry leading dimensional testing. The goal is always zero defects, and the method is to measure results.
All of the hard work at Bashko has resulted in ISO 9000 Certification, ISO/TS 16949: 2002 Certification, and AD Merkblatt WO Certification. Besides the numerous certifications, Bashko also was awarded First Prize District Award For Excellence in Industry for the Sangli District by the Ministry of Industry, Government of Maharashtra. The award was given specifically for Bashko Engineering’s Excellence in Technology, Production & Quality Performance, Industrial Environment, and Growth.
The Company you Keep
Certifying agencies and governments aren’t the only third parties that evaluate a company. Another indication of a company’s performance is the kind of client that it is able to attract and retain, and here Bashko has shown that it is among the best in continuous quality improvement by counting among its clients Cummins, Bosch, Crane, Atlas Copco, Fleetguard, Wartsila, and others. These are businesses that depend upon quality suppliers in order to maintain their reputations, and Bashko delivers the quality they have come to expect every day.
Because of its commitment to continuous quality improvement, Bashko Engineering has been selected to receive the BID World Quality Commitment Award for 2015 at the convention in Paris.
ABOUT BID AND THE WORLD QUALITY COMMITMENT AWARD:
BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries.
The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level.
Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.