The Quality Series presents:

Mumbai, Home of the Tatas and Brandsdaddy

India’s economic capital breeds quality and excellence in both large and small companies

IndiaMumbai, formerly known as Bombay, is a major tourist attraction on India's West Coast
Located on the west coast of India, the peninsular Mumbai is the economic capital of the country. It’s an expansive and dense metropolis that Known as Bombay until its 1995 official name change, the name Mumbai derives from a combination of the name of the Hindu Goddess Mumbadevi and “Aai,” the Marathi word for mother. Mumbai certainly is a maternal figure to the rest of the country. It is the capital of business, the seat of government of its state, and the home of the influential and famous Bollywood film industry. It attract visits from heads of state and celebrities from all over the world, along with scores of international tourists.

Mumbai is also known as the center around which the constellations of the Tata group orbit. Bombay House, a small four-storey colonial style building in Mumbai, is the nerve center of the global Tata empire, as it has been since 1924.

The Tatas, as the Tata group is locally and affectionately known, are perhaps India’s most well-known and well-loved home-grown businesses. The Tata group is huge, varied, known as excellent employers, and one of the most uniquely structured global companies in the world. With its one of a kind charity-based ownership model, in which the 100 companies that make up the group are largely held by private trusts, the Tatas are free to the kinds of decisions that publicly held companies, with their focus on short term profits, are unable to make, devoting as much as 20% of its profits to social development causes over the years.

Of the publicly traded Tata companies (there are 32 of them), the ten largest are Tata Steel, Tata Motors, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Industries, Tata Communications, Taj Hotels, and Tata Consultancy Services (TCS). All of the Tatas are independently managed, and solely focus on their specific industries. Tata Elxsi, Tata’s dedicated industrial and engineering design firm, is a BID award winner.

Recently Tata has exploded with overseas growth, acquiring some well-known foreign brands outside of India, such as its acquisition of the Jaguar Land Rover company from Ford in 2008. While the company has operations in some 80 countries, Tata’s foreign expansion has been so deep that it has taken up hugely important roles in its new markets. For example, today Tata stands as the largest manufacturing employer in Great Britain, and 58% of the company’s revenue comes from outside of India. This kind of penetration into foreign markets, in which it immediately becomes a major player in another, large economy’s employment ecosystem, has caused Tata to grow to employ about 450,000 people and to generate over $100 Billion in annual revenues.

Brandsdaddy is another company that takes inspiration from Mumbai's varied and impressive history and the city’s vibrant culture, but also seeks to solve a serious problem in India’s future. The unchecked use of fossil fuels has caused serious pollution, and due to the finite nature of gas and petroleum, a fuel-crisis may be on the way. Relatively recently founded, this startup company has been making a name for itself with a devotion to solving this problem through innovation and quality. Brandsdaddy’s patented Fuel Saving Device (with models compatible with LPG, CNG, Diesel, petroleum, and GAS) is a maintenance free device that works for up to 10 years. The device not only works to save fuel, but also functions to regulate the release of harmful gases that negatively impact the environment.


As a manufacturer and distributor of fuel saving devices, Brandsdaddy has been making strides in increasing its penetration into kitchens, car fleets, hotels, and other high-energy use institutions across India. Brandsdaddy has offices in eight of the largest cities in India, and a quickly growing footprint with plans of issuing franchising licenses to motivated individuals. Their patented designs are used in many different situations in which gas flow can be meted more successfully.
As Mumbai continues to add to its global reputation, many other companies, much like the Tatas, will rise to global prominence with its help. Brandsdaddy is uniquely positioned, with its corporate youth and hunger for growth, to embrace quality as an overriding principle and achieve its goals.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.

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