The Quality Series

Danco Investment Co (Nig) Limited; Nigeria’s Leading Independent Retailer of Oil & Gas Products

Serving individuals and companies both large and small, Danco’s chain of service stations and petroleum retail outlets are beacons of Quality across Nigeria

© 2016 J. Zamora / R. Ulmena

Of the 54 countries that make up present-day Africa, perhaps none is as central to the future of the continent as Nigeria. It is the largest country in Africa by population, with 184 Million inhabitants, and it passed South Africa in 2014 to become Africa’s largest economy as well. This emerging global power is both a political influencer in the region and internationally, and it has served as a model of healthy and robust development in Africa and around the world.

The country’s economic success story starts with its crude oil industry. Nigeria is among the top producers of petroleum in the world, and the 8th largest exporter of oil globally, however it is an extremely diverse economy, with high levels of development in industries ranging from telecommunications to finance. Emerging sectors include mining of minerals and manufacturing, with industrialization being embraced across the country. With all of these nascent, domestic businesses staking out growth and increasing operations, the domestic oil market is growing in importance relative to the already massive oil export industry.

Fuels for vehicles, heating, cooking, and engine lubricants, all derived from petroleum, are in increasing demand within Nigeria. Domestic refining has become a focus for the government in recent years, with major investments being made in the industry. However, Nigeria is far from being able to refine all of its own gasoline, with official targets calling for 20% of gasoline consumed domestically to be refined at home. Despite this, high quality petroleum and petrochemical products are in high-demand. There to supply these products with care, excellence, and quality is Danco Investment Co (Nig) Limited, a petroleum retail chain headquartered in Okpella, Edo state.

Whether oil operations are focused on the export of crude oil or the import of refined petroleum products, both industries are centered in Nigeria’s massive capital, Lagos. Lagos, not only the largest city in Africa, is the largest city in Africa, and one of the largest urban population centers in the world. Founded in 1994, Danco has staked out its place in this quickly growing city due to its port, among the largest and busiest in Africa, and its highly educated and dynamic work force. Here, it is able to source high quality products for its customers and manage its distribution network, which includes a fleet of high quality tanker trucks that are capable of delivering its wide array of products to its locations spread across the country.

© 2016 J. Zamora / R. Ulmena

The Danco-branded service station, recognizable by its brightly colored green, white, and orange exterior, is a symbol of quality, reliability, and attentive service across the country. Its outlets are strategically located to capture as much market share as possible, with an estimated 1 in 20 trucks in the country running on Danco fuel at any given time. One of the key strategies for Danco is creating customer loyalty. Customers who choose Danco for their refilling needs tend to return again and again, as they trust in the quality of the petroleum products and appreciate the welcoming atmosphere of the service stations and the attendants.

For Danco, Quality is absolutely critical to satisfying its customers, and achieving its highly prized customer loyalty. To this end, the company has created a world-class quality control team that rigorously tests products before sending them out to market, and it only partners with the best suppliers and most trusted sources. In addition to the Quality of its products, the Quality Management of its processes is essential as well. Retailing oil products across a country as large as Nigeria means it must focus on having reliable storage, distribution, and dispensing systems, always keeping an eye on the health and safety of its workers and customers, and ensuring responsible environmental stewardship by having a zero tolerance policy for spills and other kinds of accidents.

Danco’s Quality prowess is no secret. In recent years, it has been picking up recognition after recognition for its Quality and Excellence, including winning the Global Best Quality Oil & Gas Company of the year in 2014, the Star Award of Excellence in Oil & Gas Retailing in 2015, and being recognized as Africa’s Best Oil & Gas Investment Company of the year in 2016. Its retail operations are specifically recognized as well, winning recognitions as the Best Independent Petrol Station in the South Zone of Nigeria and winning “Best Petroleum Marketing Company of the Year, 2015” for its location in Benin City on Ekenwa Road.

For its long track record of Quality and Excellence, for supplying essential products to the growth of Nigeria’s economy and businesses, for its successful Quality Management Initiatives, and for its projected growth and development over the next 20 years, Danco Investment Co (Nig) Limited has been selected to receive the 2016 BID International Quality Award, among the the most prestigious awards in the world recognizing Quality and Excellence in business and organizations around the globe.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.

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