The Quality Series

GP Business Associate’s, Ghana’s Top Investment Consultancy

In the exciting economy of West Africa, outside expertise is essential to investors and managers alike

Nicholas Frimpong-Manso, Founder and Managing Partner of GP Business Associates 

Ghana, the first sub-Saharan country in Africa to gain independence, is today the most developed nation in West Africa. That’s not to say it is a mature economy—quite the contrary. Ghana is a rapidly growing market, just one that is blessed with more and better infrastructure, education, and stability than its neighbors. The prospects are bright, and foreign investors are continuously directing more and more attention to this dynamic nation.

Ghana first became an object of foreign interest in the 15th century when several European powers contested the coast for trading rights due to the area’s immense wealth of natural resources, in particular, its gold, gaining it its long-held European moniker, The Gold Coast. The British eventually won out, and established the country’s current borders as the British Gold Coast in the early 1900s. In 1957, Ghana declared its independence and introduced its red, yellow, and green flag adorned with a prominent, single black star. Ever since, the country has been evolving, experience many ups and downs in the process. Since 2000, however, the country has been remarkably stable, with a well-functioning democratic government and universal freedom for people, press, and business.

Today, Ghana carries on its reputation as a very strong exporter, with gold, cocoa beans, and crude oil dominating its output. Development, however, has been driven by growth in an array of other sectors, including booming construction, tech, and manufacturing sectors. Ghana’s map is now dotted with a number of growing cosmopolitan cities, where quality of life is high and new productive businesses seemingly pop up every day. Nowhere in Ghana is this more true than Accra, Ghana’s capital, largest city, and principal port-of-call.

Accra is a city at the center of a metropolitan area inhabited by over 4 million people, putting it on par with the size of many of the largest cities of Europe, such as Rome, Madrid, and Berlin. Originally organized around its port, Accra has a growing start-up scene, and is often a point of influx for foreign investment dollars. Kotoka International Airport handles incoming international travelers, and a wide variety of hotels, pubs, restaurants, nightclubs, and museums are available for their enjoyment.

As opportunity-hungry investors come in, expertise in Ghana’s and the region’s unique business environment is needed to help facilitate the decision making process. The leader in providing this much-needed knowledge is GP Business Associates, a consultancy based out of Accra, managed by Nicholas Frimpong-Manso, Founder and Managing Partner.

GP Business Associates (GP standing for “Ghana Premium”) works with companies in every stage of the business development process. Whether it be in the pre-investment stage, market entry, start-up, take off, or in the growth and maturation phase, GP Business Associates has the expertise to help the business go forward. This is due to the firm’s wide range of competencies, deriving from a hard-working staff with diverse backgrounds.

With the excitement surrounding West Africa’s growth potential, foreign investors can sometimes get caught up pouring money into any and every opportunity. What GP Business Associates can do for its clients is help decide which opportunities are best suited to the investor’s goals, amount of capital, and risk tolerance. It also performs market research, identifying crucial trends which can prove to be highly actionable intelligence, and helps clients perform all due diligence before striking up financial relationships with potential partners. This due diligence insulates investors from potential legal liability should a partner be less-than adherent to all regulations, local, national, and international.

For those who have already made up their mind about what kind of business they’d like to invest in, GP performs feasibility studies to determine the likelihood of success. GP will also facilitate and matchmake investors and promising businesses, and can provide management consultancy to help that business develop. With a quality policy that provides continuous training opportunities for employees, the exploration of new research tools, and a client-centered approach to business, GP Business Associates has put a ton of effort towards achieving continuous improvement.

For its quality, continuous improvement, and devotion to being a high quality partner to its clients, no matter how big or small, Business Initiative Directions would like to honor GP Business Associates with the 2016 BID Quality Award, one of the most prestigious international recognitions for organizational quality.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.

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