21st century solutions for a unique mobile phone market:

I’M TelCo (I’m Care Co., Ltd)

Cambodia’s leading diversified mobile tech solutions provider pioneers in the field of value added services

© 2016 J. Zamora / Davega

Cambodia, a country of over 15 million residents in Southeast Asia, is located in the southern reaches of the Indochina peninsula, where it is bordered by Laos, Vietnam, Thailand, and the Gulf of Thailand. Lying entirely within tropical latitudes, Cambodia’s geography is characterized by its seasonal monsoons, low-lying plains lush with foliage, and its vibrant ecology, featuring high levels of biodiversity and several endemic species. But today, it is Cambodia’s quickly developing economic and business worlds that are capturing the world’s attention.

Cambodia is one of the fastest growing economies in Asia. From 2001-2010, Cambodia averaged 7.7% percent GDP growth per annum, putting it in the top ten globally over that timespan. Most families in the country rely on agriculture as a source of income, sustenance, and a way of life, with important agricultural products including several varieties of rice along with maize, cassava, sesame seeds, and rubber. And though per capita incomes are still relatively low for the region, they are rapidly increasing, especially in the rapidly developing metropolitan areas.

Chief among Cambodia’s cities is Phnom Penh, the country’s capital and largest population center. Founded by French colonialists in 1434, the city is renowned for its European architecture and beautiful continental style churches, boulevards, and governmental buildings. But it is also the capital of the country with the world’s highest concentration of Theravada Buddhists, and as such is rich with incredible traditional Cambodian structures and religious buildings, such as the Silver Pagoda, home of the Emerald Buddha. Phnom Penh’s importance goes beyond its status as a center of cultural heritage, however. It is also, without a doubt the epicenter of Cambodia’s commercial, financial, and governmental worlds. Here, the wellspring of much of Cambodia’s innovation and Quality can be found, and one company in particular embodies the spirit of both traits through its pioneering spirit, innovative products, and dedicated team of professionals: I’M Telco (I’m Care Co., Ltd.).

Bold Solutions for Connecting Feature Phones in Cambodia

Founded in 2006, I’M TelCo is a diversified digital and mobile solutions provider based in Phnom Penh. A pioneer of value-added services (VAS) in the telecommunications space in Cambodia, I’m TelCo acts as an Internet Service Provider, a distributor of broadband networking equipment, a provider and mobile marketing and advertising tech solutions around the country. I’m TelCo is unique among other companies around the world working in similar market niches in that the mobile phone market in which it works is still comprised of a majority of non-internet and operating system equipped phones, so called “dumb-phones,” or “feature phones” in industry lingo. I’m TelCo services offer its advertising partners and its customers the ability to access products, services, and connectivity even with a limited access to broadband mobile data and smartphone technology, while also helping to facilitate the increase in mobile broadband connectivity.

© 2016 J. Zamora / Davega

These market realities in Cambodia make SMS (Short Message Service, or texting) an extremely important marketing channel that can reach all mobile users in the country. With this in mind, one of I’M TelCo’s core products is its SMS Gateway, which allows marketers to design and execute SMS marketing campaigns using network-equipped computers. But advertisers aren’t the only people benefitting from I’M TelCo’s innovations with SMS technology. Perhaps the single most transformative and popular service that I’m TelCo offers is its USSD Facebook system, which allows mobile users to access their Facebook accounts solely through SMS, eliminating the need for mobile broadband or smartphones in order to enjoy the benefits of the world’s largest social networking site. The empowering effects of this connectivity to the world and within communities on users is great.

Other products and services offered by I’M TelCo include an SMS gateway for marketers to reach customers via mobile texting campaigns; digital marketing and social media marketing; a digital distribution platform for ringtones and caller ring-back tones; mobile banking and commerce solutions, as well as a mobile payments platform; and mobile content services. With a 30% market share in the country, I’M TelCo is a major player and a Quality leader in Cambodia’s mobile technology landscape.

In order guide its Quality, I’M TelCo relies on proven, quality techniques and technologies to continuously evaluate and improve performance, and it also contributes values to all stakeholders in the company and the community as a whole. In order evaluate itself, the company sets Key Performance Indicators (KPIs) to keep track of, and utilizes the Balanced Scorecard for setting priorities in management strategically and with a long-term focus. By fostering a feeling of ownership over the results of the company in each and every employee, the company has built a culture of enthusiasm, loyalty, and devotion to complete customer satisfaction, as outlayed in its vision and mission statements.

For its pioneering spirit and impressive product portfolio, for its deep knowledge of and service to the specific market conditions of Cambodia, and for its deep-running devotion to the principles of Quality Culture and Continuous Improvement, I’M TelCo (I’m Care Co., Ltd) has been selected to receive the prestigious 2016 BID Quality Award for Quality and Excellence by Business Initiative Directions.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.

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