Logistics and Supply Chain Management are Growing Rapidly in Ghana

Modern World Logistics is Leading the Way with a Complete Array of Services Suited to Meet any Need

FedEx, a First Mover in Many Logistics Areas, showed that Quality can be Delivered Quickly and Efficiently


Ghana LogisticsThe Greater Accra Metropolitan Area (GAMA) is inhabited by about 4 million people.


Modern World Logistics, located in Accra, Ghana, provides a complete range of services for shippers both domestically and internationally, with a focus on quality.  Their business is supervision of every aspect of supply chain management, freight forwarding, customs services, warehousing, and transportation, whether the product is consumer goods, hydrocarbons, household goods, or minerals.  Through a complex array of relationships throughout the country and the world, MWL and its partners provide the highest level of quality, reliability and service at a competitive price to all of its clients.  


Federal Express, the Company that Changed Logistics Forever


It was the mid 1960’s, and an undergraduate at Yale University named Frederick W. Smith wrote a paper for an economics class that described a firm which could deliver medicine, electronics, and other high priority goods overnight.  The paper didn’t impress his professors, and Smith soon found himself in the United States military.  


A few years later Smith, the son of a successful businessman, was looking for an investment, and eventually bought a controlling interest in a small aviation sales company.  Many of the shipments he needed were time sensitive, and the frustration he felt at not being able to get packages delivered within 48 hours reminded him of his undergraduate paper.  


This time, however, Smith was in a position to do something about it.  He decided to put his ideas into practice, and founded the package delivery company that eventually became FedEx.  Since then, FedEx has grown into one of the largest companies in the world and has diversified into many logistics related businesses.  It is hard to underestimate the importance of FedEx as a first mover and innovator in the logistics business.  It has set the example for quality in the logistics and delivery business, and many of the lessons learned during the early days of FedEx are applied by companies all over the planet.


Supply Chain Management


Ghana Logistics


Supply chain management and logistics is a critical component of global trade and represents both risk and opportunity for exporters, importers and domestic companies alike.  Trade represents well over half of global GDP today, while it represented only about a fourth just three decades ago.  The impact of logistics on that growth has been enormous, by lowering transportation costs through more efficient provision of cross border services, more efficient modes of transport, better communications, more efficient analysis of big data, and many other advances that are so complex and which change so rapidly that it is common for companies to outsource logistics and supply chain management to specialists.  In fact, in some areas of the world, transportation and logistics represent more than 50% of the value of finished goods; in some parts of Latin America, it represents nearly 80% of the value of some foodstuffs.


According to the Global Agenda Council on Logistics & Supply Chain Systems, “improving the efficiency of logistics and the operation of supply chains and production networks has the potential to contribute significantly” to an increase in economic growth and job creation.  And  according to the world Economic Forum, “If all countries were to improve their logistics performance and reduce supply chain barriers to just half the level observed in the best-performing country in their respective regions, global GDP could increase by 2.6%” and such improvement is “many times more effective for trade facilitation than the abolition of all remaining import tariffs would be.”  One alarming statistic: up to 50% of food in the developing world never makes it to the end consumer.  This problem is primarily caused by a lack of adequate infrastructure and/or logistics.


Logistics in Ghana


Ghana is a nation of about 27 million people and has a geography that includes mountains, plains, forests, 350 miles of coastline, and the world’s largest artificial lake.  Its climate is tropical.  Ghana is also a major producer of oil and gas, gold, diamonds, and cocoa, as well as automobiles and ships and electronics such as smartphones, tablet computers and other consumer electronics.  Its biggest exports are gold, cocoa and hydrocarbons, and its shipping industry is one of the fastest growing in the world; Tema harbour is the largest manmade harbour in Africa. Ghana has a stable, democratic government, a free press and a rapidly growing economy, making it an important country in West Africa.  Its pan African prestige has also been enhanced by its role as an international peacekeeper in several neighboring countries.


The logistics industry in Ghana has experienced recent growth due to Ghana’s strong export economy and its rise in GDP in general.  The recent discovery of gas offshore, investment in the manufacturing industry and the influx of foreign capital, particularly from China, have all been encouraging signs.  Internal consumption is on the rise, and with it increased demand for warehousing, forwarding and transportation services.  According to Godfred Yaw Ofosu, Maersk Line’s country sales manager, “We are seeing increased consumption and new patterns; for example, there has been growth in high-value electronic goods.”  Ghana also performs well in time and cost of import and export for containers among its sub Saharan African peers.


Furthermore, warehousing capacity at the port of Tema is excellent and the government is beginning to invest resources in increasing capacity in other parts of the country, particularly in the agricultural sector.  In fact, the Ghanaian government is committed to making the country a regional maritime hub by promoting port improvements and developing rail transport of freight, and has made significant progress in recent years.  A stable government, good security, and a booming economy are factors in its favor.  Also, unrest in neighboring Cote d’Ivoire has seen a shift in shipping originating in Burkina Faso, Niger and Mali, Ghana´s landlocked neighbors.  


Modern World Logistics, Accra


At Modern World Logistics (MWL), success is based on service and quality, and its representatives are available to meet clients’ needs 24 hours a day, 7 days a week, 365 days a year.  Its staff of trained professionals also have their fingers on the pulse of the business environment and have the flexibility and knowhow to adjust to rapidly changing conditions.  


When clients have specialized transportation needs, MWL is the place they come, whether it is aircraft charter services, vessel charter services, or specialized cargo such as hazardous, perishable, heavy or oversized.  Furthermore, MWL has the specialized warehousing facilities designed for perishable goods.  Value added services such as insurance, packaging and palletization and customs services such as bonding, clearance and international forwarding are all part of the daily menu at MWL.  


Satisfied clients who have used MWL for their logistics and supply chain management needs include companies large and small involved in every sector of the Ghanaian economy as well as agencies of the government.  They appreciate MWL’s commitment to quality, timely service, and professional can do attitude in everything they do.


Because of its commitment to continuous quality improvement, Modern World Logistics has been selected  to receive the BID International Star Award for Quality for 2015 at the convention in Geneva.

About BID and the International Star Award for Quality:


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management.  A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries.


The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level.


Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated.  The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.



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