Content Marketing is well adapted to new communication platforms
Traditional marketing is becoming less and less effective by the minute because of all the technologies that surround us. According to the New York Times, the average American is exposed to 61 minutes of ads and promotions every day from their TVs, smartphones, tablets, etc. Therefore, consumers are so adept at web “surfing” they do not pay attention to banners or buttons. The solution to this problem is “content marketing.” But what is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly defined target audience.
This type of marketing campaign means the difference between what will get the attention of customers and the garbage information that they receive every day which is not relevant, nor valuable. About 80 percent of business leaders prefer to get information from articles rather than ads because articles make them feel closer to the company. Therefore, in planning and decision making, as well as in strategic communications, you should definitely include content marketing as a basic communication element.
There is a company based in the state of Kuwait which offers this type of service: Mohtawa Content Marketing. This company offers quality content for converting web visitors into customers by effectively communicating with them. Knowing your business is not the same as knowing how to explain it, and sometimes it is difficult to put into words all the information you want to convey. Mohtawa Content Marketing can help you with that by providing copywriting services, web development and management, graphic design and, of course, content marketing. They offer commercial writing solutions in English and Arabic in order to improve your company's image in all communications channels by giving you the means to put your brand where it should be, at the top.
Although Kuwait is a country with a petroleum-based economy, as nearly half of its GDP and 94% of export revenues come from petroleum, it has recently experienced an increase in entrepreneurship and small business start-ups. In a country with a population of 4 million people, competition is the order of the day. If you want to make sure your company stands out from the rest you need to get your message to your customers, and the best way to do that is to invest in content marketing strategies. Here is an example of a successful company which is one of the best content marketing brands in the world.
Walt Disney and the power of content marketing
It all started with a simple cartoon mouse who sang a song as he manned the rudder. Today Disney is one of the biggest and most important brands of the world, all thanks to the mind of Walt Disney and the Disney Company’s innovative and creative ideas in the field of technology and marketing. Today the Walt Disney brand has a market capitalization of almost $180 billion and is number 11 on the list of the World’s Most Valuable Brands according to Forbes. Therefore, if your are looking for role models in business to imitate, here is an example you should follow. To market like Walt you take into account these simple but powerful ideas:
Introduce a story in your brand: Walt knew that people relate to stories, so he created a different one for each and every Disney character. Do the same with your content marketing campaign and tell the story of your brand. This is the only way to emotionally involve your customers with your brand.
Add a little bit of surprise: Introduce something unexpected in your marketing plan, just as Walt did in his attractions at amusement parks.
Continuously promote your company: One of the basics of the Disney empire is its impressive promotions. Everybody knows Disney and the reason for that is Walt wanted it that way. Place ads, write blogs and invest in marketing campaigns to make sure your brand stays on people’s minds.
Stay in contact with your clients: Walt Disney was not the kind of person who sat behind a desk and made decisions from there; he often was seen in the parks talking to visitors in order to get their impressions and views. Do the same, and talk directly to your customers so that you know exactly what they like and don’t like about your brand.
Pay attention to detail: Small details can pay big dividends, so don’t forget to add this key element to your content marketing campaign. Your customers will be impressed if you pay special attention to all the aspects of your brand, from the first contact with the customer to the last.
If you use these insights to improve your strategic communications and respect the power of content marketing, your brand will shine like a star. Remember all this when creating your next marketing campaign and if you live in Kuwait, you already know where to look for help: Mohtawa Content Marketing.
Because of its commitment to continuous quality improvement, Mohtawa Content Marketing has been selected to receive the BID International Star Award for Quality for 2015 at the convention in Geneva.
About BID and the International Star Award for Quality:
BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries.
The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level.
Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.