The Quality Series

Primetime Ltd., Ghana’s Homegrown Creative Agency

Accra-based firm offers diverse solutions for advertising and communications

© 2016 Javi Zamo / Raul M.

Makola Market, in Accra, Ghana, is an onslaught on the senses. Exploding with color, racked with offsetting aromas, and loud with the shouts and callbacks of salesmanship and bartering, the Market is a physical manifestation of the action of commerce. Here, it is easy to get lost in the din. In order to get attention in a marketplace as crowded as this, you have to catch the eye, speak your piece quickly and sharply, and tantalize the senses with possibility and potential. The difference between what you have and what your customer wants should be merely a transaction waiting to happen, the simple act of exchange.

Accra is the bustling capital and largest city of Ghana, or, The Republic of Ghana, an area that was referred to as the Gold Coast for several hundred years by Europeans varying stripes before it gained independence in 1957. Now a nation of 27 million, Ghana is nestled neatly between Togo, Côte d'Ivoire, and Burkina Faso along the Atlantic coast in West Africa. It is, as it has been for a long time now, one of the fastest growing economies and countries in the world, and Accra will, in all likelihood, be a household name across the globe in the very near future.

The city is growing in importance as an international hub for the region. West Africa is full of potential, and things are developing every day. Industry, mining, finance, trading: it’s all happening here, and in ever-increasing quantities.

In the Makola Market, one of Accra’s most iconic places, one can easily see a direct corollary with the pitfall of marketing in today’s media-saturated age. How can you possibly get your message across when there’s so much competition? How can you avoid being drowned out by what people already believe or by what others are saying? How can you stand out from the crowd?

Primetime Ltd, based in Accra, might just have the answer that you’re looking for.

Creative Communication for Ghana’s Unique Market

© 2016 Javi Zamo / Raul M.

Whether it be creating the identity of a new national financial institution, producing a popular quiz show for television, or crafting a high-impact advertising campaign, Primetime Ltd has lived up to its name. When the lights come on, and everyone is watching, Primetime delivers, as its has for nearly 3 decades.

Primetime ltd. has been a major player in Ghana’s advertising and communications industry ever since it was founded in 1992. It is one of the few major creative agencies in Ghana that is completely independent—it is not merely a branch of a massive international ad agency like others. It is truly a Ghanaian company, owned and operated locally in Accra. This means that, unlike others, it truly understands the sensibilities, mores, and culture of its core audience.

Primetime offers services in the areas of event planning, advertising, film and TV production, public relations, market research, and marketing strategy creation. It is a platinum member of the Advertising Association of Ghana, and can help its clients in every part of the creative process. From consulting on strategy, messaging, and placement, to merely producing a well-thought out idea, Primetime has the expertise, the skill, and the experience to get the job done.

One of Primetime’s core values is that it is “committed to Excellence in everything communication.” Its track record proves that this is the case. The company is a multiple winner of the Gong Gong Awards, Ghana’s most important advertising award, and it has worked with a diverse set of clients.

For its long track record, its creative solutions for clients, and its award-winning campaigns, Primetime Ltd. has been selected to receive the 2016 BID Quality Award, one of the most prestigious awards for organizational excellence and quality in the world.



BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.

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