A professional team committed to open the gate for win-win business opportunities in Africa

Sounyf Sarl: Opening Benin to the world of quality

Experts on importation and exportation of goods and services in the West Africa region

© 2016 David V. / Javier Z.

In order to survive in the modern global market, a company must build a network of allies, a solid interdisciplinary team of advisors, an international legal department, a translation department, and even in some cases, a region specific public relations department, in order to cope with localization problems. This is simply far too much for any company to do alone.

To bypass this huge amount of in house work, companies have historically outsourced their import and export sales representation, achieving at the same time both profitability and efficiency. By working under an outsourced sales representation, companies can focus their efforts into production and quality of their services and products, and have the tranquility of leaving their sales department to professionals, fully committed to the complexities behind importation and exportation of goods and products.

One of such companies, highly specialized in this complex field, is Sounyf Sarl in Benin, an import export business that also combines the service of providing sales offices for the suppliers, sales representative on field, and other derived services. Sounyf Sarl has created a total approach to the import-export service market that strives for customer satisfaction and sales results, achieving by this philosophy, a highly efficient company that marks its success on real results.

To attain this positive results, Sounyf Sarl has established as its objective and main role, the commercial representation of various products according to customer need, including food and other industrial products of multibrand origin, both in Benin and the West African region. Geographical areas where the company has established a team of independent sales agents reaching all neighboring countries.

© 2016 David V. / Javier Z.

Global economic awareness and Quality Culture commitment

This sale representation provided by Sounyf Sarl, represent a far more cost efficient way to import or export products into a nonnative market, that to establish a branch company. Creating an economic and competitive advantage that is attune to core concepts of Total Quality, waste reduction and productivity, exposed in the world of Quality Culture.

As a sales representative, this proficient organization, is constantly searching for distributors, manufacturers and other commercial enterprises, of all kinds, to establish solid win - win partnership, especially in the in the West African region. A market that this Benin organization knows too well, and that in the recent years has expanded to reach up to 16 African states, more than 290 million people and a trade balance of over 2 billion dollars in resources. Staggering numbers that prove how Africa is becoming a growing and powerful player in the global economics.

For its understanding of Africa regional and economic influence, for its unyielding commitment towards the economic growth and success of Benin and the West Africa region, for its accurate use of Total Quality Management practices to create a comprehensive and cost efficient set of solutions for import and export activities in West Africa and Benin, and for its relentless pursuit of excellence, Business Initiative Directions wishes to award Sounyf Sarl with the BID International Quality Award 2016, in recognition to its commitment to the world of Quality and its endorsement of continuous improvement.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.

View more about BID Awardees: