Making business with excellence and determination against all odds

Translearn & Zurconstrói – A Total Quality approach to the real estate market in Cape Verde

Language teaching and civil engineering projects fused thanks to Cape Verdean ingenuity

© 2016 Javr Zama/ R. Ramena

Born among mighty volcanoes, Cape Verde remains as one of the most gorgeous landscapes of Africa. This fiery land is an “archipelagic” country composed by ten arid islands. Ten diverse territories that had the historic anomaly of remaining unpopulated till 1456, thus becoming one of the last places on earth to be colonized by the human species.

This late colonization, done exclusively by the Portuguese explorers and the Africans slaves they brought to work in the tobacco plantations, created diverse and multicultural demographics for Cape Verde, having a huge majority of the population descended from mixed ancestry both European and African. Fados and Portuguese green wine, mix with cachupa stews and morna beautiful sadness, composing a magnificent picture of two different continents united in ten small exotic islands.

Even so, with all his cultural and ecological diversity, Cape Verde does not stand out as a tourist destination, but rather bases its domestic income on the production of raw mineral materials and fishing, a titanic effort considering the few natural resources this arid country has.

This staunch determination of Cape Verdeans to lead their people into progress, against all odds, has caused some African countries to consider Cape Verde a role model towards African development. Indeed, this rocky island nation has achieved several milestones of development, rarely reached by its neighboring nations. Among their recent achievements, the Cape Verdean government can boast proudly of having one of the most ambitious sea economic development program in Africa. We are talking about the “Cluster do Mar” program. A project design to transform Cape Verde into the trade and economic sea hub for the entire atlantic ocean. This fairly complex program it's being directed by NOCMAR-Núcleo Operacional para o Cluster do Mar under the supervision of the Cape Verde government, and has as one of his primary goals to endow the São Vicente island with all the infrastructure required to become the economic center of the archipelago.

Cape Verde currently attains several top positions on the global index for liberty and democracy. Their government has remained among the top three most transparent and efficient democracies of Africa for the last ten years, and they hold the current first place in matters of freedom of press and speech. Top this: Cape Verde holds no actual army, but instead has a coast guard for defence, being one of the few demilitarized countries in Africa. This peaceful and democratic environment is slowly turning Cape Verde into an elite touristic destination, increasing every year the foreign inversions in tourism related activities, such as hotels, yacht clubs, nightclubs and restaurants.

A dual solution for an emerging industry

© 2016 Javr Zama/ R. Ramena

Even so, there is still too much to do in Cape Verde, at least when we are talking about tourism. This emerging industry does not have yet the entire infrastructure required to fully prosper. Not only in the raw material concept, lacking roads, ports and airports, as well as basic services in some islands, but also in the human concept of “touristic infrastructure” because well, the truth is that Cape Verde is still not used to dealing with foreigners. To fix this, some companies had developed a curious but effective approach, fusing two apparently different business areas into one solid package of services. One of the best examples of this Cape Verdean ingenuity is Translearn & Zurconstrói, a company that doubles as a language learning center, and a real estate broker.

This, at first sight strange fusion, allows Translearn & Zurconstrói to become a perfect solution for foreign investors fishing for juicy deals in Cape Verde blooming real estate market. And their broad spectrum of services, ranging from translation/interpretation, language teaching, technical advice, civil engineering projects, property valuation and purchase and sale of real estate property, gives this small but efficient company, a Total Quality approach that show their determination to fully satisfied the needs of their customers.

It is precisely this overall approach to the needs of their customers, the reason behind the nomination of Translearn & Zurconstrói to receive the BID Quality Award as an example of client satisfaction, comprehensive management and commitment towards Total Quality.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.

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